How Pet Brands Are Using Boutique Packaging to Win Over Millennial Buyers

How Pet Brands Are Using Boutique Packaging to Win Over Millennial Buyers

Millennials are redefining what it means to be a “pet parent.” They’re spending more on their pets than any generation before, treating them as beloved family members—not just animals.  But with that elevated role comes elevated expectations—especially when it comes to how pet products are packaged. They need the best products whose quality can only…

Why Gen Z Doesn’t Fall for Pretty Packaging—And What They Actually Want

Why Gen Z Doesn’t Fall for Pretty Packaging—And What They Actually Want

When it comes to capturing the attention of today’s younger generation, it turns out that pretty packaging alone just doesn’t cut it anymore.  As one of the most influential consumer groups in today’s marketplace, Gen Z—those born between 1997 and 2012—has rapidly become a driving force in shaping the future of branding and packaging.  However,…